In a recent assessment of 546 Australian print media articles that contained injury as a key word (which includes shark attacks), only 20% of reports discuss possible preventive measures.
Public attitudes and understanding of issues are influenced by media coverage, and so the media should be taking a more proactive approach to protect people from harm by offering advice instead of just reporting the incident.
Research article: http://www.publish.csiro.au/?paper=HE12911
How to stop shark attacks: http://tinyurl.com/nybrhpc
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